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PPC campaigns

PPC campaigns

We manage Amazon PPC campaigns end-to-end with a performance-driven, data-led approach focused on scaling revenue while protecting profitability.

What We Do

  • Account & Campaign Audit: Full audit of Sponsored Products, Sponsored Brands, and Sponsored Display. Deep analysis of ACOS, TACOS, ROAS, CTR, CVR, and wasted spend. Identify structural gaps, keyword overlap, and budget inefficiencies.

  • Campaign Structure & Setup: Strategic campaign architecture based on brand maturity and goals. Clear separation of branded, non-branded, competitor, and generic keywords. Build manual, automatic, and category-targeting campaigns with clear intent. Match-type segmentation (Exact, Phrase, Broad) for control and scalability.

  • Keyword & Search Term Mining: Continuous harvesting from auto and broad campaigns. Expand high-converting terms into exact-match campaigns. Ongoing negative keyword implementation to eliminate wasted spend. Competitor and category keyword research to unlock incremental demand.

  • Bid & Budget Optimization: Daily/weekly bid optimization based on performance and placement data. Dynamic budget allocation toward high-ROAS and high-conversion campaigns. Dayparting and budget pacing to avoid early budget depletion. Placement optimization (Top of Search, Product Pages, Rest of Search).

  • Creative & Asset Optimization: Sponsored Brand headline and creative optimization. Align ad messaging with listing content and brand positioning. Test creatives to improve CTR and reduce CPC.

  • Performance Monitoring & Scaling: Continuous monitoring of spend, sales velocity, and profitability. Scale winning keywords, ASINs, and campaign types. Expand into Sponsored Display and remarketing when relevant. Defensive campaigns to protect branded search terms and market share.

  • Reporting & Insights: Clear, actionable reporting focused on revenue impact and efficiency. Track PPC contribution to overall sales (TACOS). Share insights on keyword trends, customer search behavior, and growth opportunities. Provide strategic recommendations aligned with inventory and business goals.

  • Cross-Functional Alignment: Align PPC strategy with inventory, promotions, and deal activity. Coordinate with listing optimization, pricing, and retail readiness. Support launches, peak events, and seasonal campaigns.

Outcomes We Focus On

  • Sustainable Sales Growth

  • Lower Wasted Ad Spend

  • Improved ACOS & TACOS

  • Stronger Keyword & Category Dominance on Amazon

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