Holistic Marketplace and E-Retail Management

Holistic Marketplace and E-Retail Management

Amazon Account Management (Seller & Vendor)

We manage Amazon Seller Central and Vendor Central end-to-end, ensuring operational excellence, compliance, and profitable growth across Marketplace and Retail.

What We Do

  • Amazon Account Governance (Seller & Vendor): Seller Central and Vendor Central setup, onboarding, and configuration. Daily account health monitoring and performance metric control. Governance framework to manage Marketplace and Retail in parallel. Case management and escalation with Amazon support teams.

  • Catalogue, ASIN & Content Management: ASIN creation, variation structuring, and category compliance. SEO-optimized titles, bullets, backend keywords, and attributes. A+ Content, Premium A+, and Amazon Brand Store management. Suppression, stranded ASIN, and detail page issue resolution.

  • Inventory, Forecasting & Availability: Demand forecasting for Seller (FBA/FBM) and Retail (PO-based) models. FBA shipment planning, reconciliation, and reimbursement claims. Vendor PO tracking, shortages, overages, and shortage claims. Inventory aging, sell-through optimization, and availability control.

  • Pricing, Buy Box & Margin Management: Buy Box ownership and price stability strategy. MSRP, cost, and contribution margin governance. Retail price parity and channel conflict management. Deal and promotion alignment across Seller and Vendor accounts.

  • Promotions, Deals & Event Execution: Deal submissions and execution (Lightning, Best Deals, Coupons). Retail promotions (Vine, price discounts, funding coordination). Event planning for Prime Day, White Friday, Ramadan, and peak periods. Post-event performance and profitability analysis.

  • Amazon Advertising & Traffic Growth: Sponsored Ads management (SP, SB, SD) for Marketplace and Retail. DSP strategy coordination where applicable. Keyword, ASIN, and audience targeting optimization. New ASIN and new-to-Amazon launch acceleration.

  • Order, Fulfilment & Operational Excellence: FBA and FBM fulfilment performance monitoring. Vendor PO compliance, ASN accuracy, and chargeback management. Lost, damaged, and mis-received inventory resolution. SLA, cancellation, and defect rate control.

  • Reviews, CX & Brand Experience: Review monitoring and ethical rating improvement strategies. Customer feedback analysis and resolution actions. Buyer-Seller messaging management (Marketplace). Retail content and CX alignment to brand standards.

  • Policy, Compliance & Risk Management: Amazon policy monitoring for Seller and Vendor programs. Restricted ASIN handling and appeal management. Suspension prevention and reinstatement support. Safety, documentation, and regulatory compliance.

  • Brand Protection & Seller Control: Brand Registry management and enforcement. Unauthorized seller detection and removal. Listing hijack, counterfeit, and IP violation management. Buy Box and seller integrity monitoring.

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