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E-Commerce & Brand Strategy

E-Commerce & Brand Strategy

E-Commerce & Brand Strategy focuses on building a strong, consistent brand while driving sustainable online revenue growth across digital channels. The core tasks include:

  • Brand Positioning & Strategy Development: Define brand vision, values, and unique value proposition for digital commerce. Ensure consistent brand messaging, tone of voice, and visual identity across all e-commerce touchpoints. Align brand strategy with target audience behavior, market trends, and competitive landscape.

  • E-Commerce Growth Strategy: Develop short-term and long-term e-commerce growth roadmaps. Identify priority channels (marketplaces, DTC, quick commerce, social commerce). Plan category expansion, pricing architecture, and promotional strategies.

  • Product & Assortment Strategy: Optimize product portfolio for online performance. Identify hero SKUs, bundles, exclusives, and online-only assortments. Support new product launches with clear positioning and go-to-market plans.

  • Customer Experience & Conversion Optimization: Improve product detail pages (content, imagery, storytelling, A+ content). Optimize customer journey from discovery to checkout. Monitor and enhance conversion rates, reviews, ratings, and post-purchase experience.

  • Performance Marketing & Visibility: Define digital marketing strategy across paid media, organic search, and social platforms. Optimize on-platform advertising and off-platform traffic drivers. Align media spend with business objectives, ROAS, and brand growth goals.

  • Pricing, Promotions & Profitability: Set competitive pricing strategies while protecting brand equity. Plan and manage promotions, deals, and seasonal campaigns. Balance growth, margin, and long-term brand value.

  • Data, Analytics & Insights: Track key KPIs such as traffic, conversion, AOV, CAC, and lifetime value. Analyze customer behavior and purchase patterns. Use insights to continuously refine strategy and decision-making.

  • Channel & Stakeholder Alignment: Align internal teams, agencies, and marketplace partners around brand goals. Ensure consistent execution across regions and platforms. Manage timelines, budgets, and performance expectations.

  • Competitive & Market Intelligence: Monitor competitor activity, pricing, content, and promotions. Identify white spaces and emerging opportunities. Adapt strategy based on market shifts and consumer trends.

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